Like many businesses founded in entrepreneurial Elkhart County, Welformed got its start in a garage. The team of founders saw opportunities for change in the industry and launched their solution-making model in 2013. Welformed began establishing a customer base, but the fledgling company realized growth would require strategic resources and began the search for a long-term partner.
In 2015, Genesis Products — a well-established supplier of laminate and wood products and interior components — immediately saw how Welformed’s solutions fill a critical need within the market and acquired the company. As a division of Genesis, Welformed was able to expand its capabilities.Together, Genesis Products and Welformed bring innovative solutions to a broad array of industries.
AJ has spent over a decade working in nonwoven textiles and automotive interior trim. AJ works with a team of creative, open-minded engineers that work hard to deliver superior solutions to existing problems. AJ is supported by his wife Megan and kids: Allison and AJ junior.
Dan brings over thirty-five years of knowledge in the secondary automotive market (RV, Commercial Bus and School Bus), with a comprehensive career in senior level business management, operations and engineering management, to his role as Division Director. Dan motivates his team to “Embrace Opportunity and Challenge the Norm”, always with a focus on customer expectations and a philosophy of “There is no Compromise for Quality”. He enjoys time spent with his family, wife Mary and daughter Loria, cruising on the river
Evan has an extensive furniture background ranging from high-style commercial upholstery, high-volume office furniture, and hardwood residential. He is equally excited about building beautiful products as he is with deep functionality; although truthfully, he likes being surrounded by a bit of color.
Jen is passionate about a seamless customer experience and enjoys working with a team that values teamwork excellence and continuous learning as much as she does. Jen is the proud mom of three teenagers. In her spare time, she enjoys running and spending time with her kids and husband.
Tim started working in the noise and thermal industry in 1986 after teaching in South Bend for 9 years. He has a strong technical background and offers engineered solutions to customers. Tim has been embedded in the Off-Highway and Power Generation markets for years and most recently has become more involved in the Marine Market. When not helping customers, he likes spending time with his wife Lynn (44 years) as well as his daughter and son’s families which include 4 granddaughters. Tim is also a Special Olympics Hall of Fame Member based on several years as a volunteer.
Drew has been in the manufacturing industry since 2015. He has a strong technical background and a passion for the automotive industry. Drew is constantly striving to provide solutions to help drive your business forward. In his spare time, he enjoys golf, hockey, fishing, and working on anything that can go fast.
Jeremy oversees all working cells for both motorized and furniture areas. In his role, he works closely with the materials coordinator to make sure the plant is running efficiently, as well as helps to problem solve on site issues that arise and find solutions for production to be successful while ensuring customer satisfaction. When not at work Jeremy enjoys fishing and more importantly, spending time with his family.
In his role(s), Eric’s objective is to plan, procure, store, and control with proper distribution of materials and products to meet Welformed objectives and customer requirements. In his spare time, Eric enjoys spending time with his family and friends.
Oscar designs interior parts for a variety of industries, such as RV and Marine, to fix a wide range of issues, or for cosmetic purposes. He also designs the tooling used to make these parts in a simple and cost-effective manner. Outside of work he breeds and races quarter horses with his parents.